Subang Parade was the first ‘regional’ shopping centre in Selangor when it was opened on 13 August 1988. The centre is located in the heart of Subang Jaya’s commercial district, a township 25 minutes' drive from Kuala Lumpur.
Subang Parade's positioning strategy is neighbourhood-focused, with an emphasis on its primary trade area. This market focus provides the centre with a captive customer base, whose needs are met by a tenant mix offering value and convenience. In 2011, the introduction of MBO Cinemas and the Market Place have further enhanced the tenant mix of the centre, bringing us closer to our purpose in meeting customers’ needs.
Subang Parade's refurbishment was recognised by the International Council of Shopping Centers (ICSC) with a Silver Award for Development & Design at the 2008 ICSC Asia Awards.